Lighting For Beauty And Fashion Video

Create a glamorous style of lighting for the subjects of your video or film
I lit actress Lauren Graham using clamshell lighting for this Netflix promo spot. While it wasn’t exactly a beauty spot, I utilized beauty lighting to make Lauren look her best, since this was for a big announcement about her new series. Interviews are one of the most common threads that unite video shooters and cinematographers, for all types of... Read more

Five Trends For Creating Visually Authentic Movies

What methods and techniques are filmmakers and video creators using to produce memorable images for powerful films?
Visual authenticity is one of the hottest topics for 2020.
No matter what your subject matter is, if you’re behind the camera, the search for visual authenticity is one of the hottest topics for 2020. What does “visual authenticity” mean to a film or video maker? In 2020, the term can mean many things. But, in short, visual authenticity is a catchall term that reflects the looks filmmakers and videographers... Read more

Love Stories TV: Not Your Old School Wedding Video

Insights from an online video innovator and two Love Stories TV cinematographers
Love Stories TV: Not Your Old School Wedding Video
From “Kellie & Jesse” by Samantha Milner The market for wedding videos has undergone a substantial transformation in the past 10 years since the introduction of DSLRs that could record video. Coupled with this media industry change, the technological innovations that have made it possible to stream video content for easy internet viewing and... Read more
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What Makes A Cinematic Wedding Video?

Two accomplished wedding videographers weigh in on what’s cinematic in wedding videos
Cinematic Wedding Video
The more time you spend in the videography or cinematography business, the more likely you are to see the word “cinematic” or “cinematic video.” For example, you’ll find it on countless wedding video websites. But it’s a slippery term since it can have different meanings to different people. Some could define it as video that has the appearance... Read more

Black-And-White Filmmaking In A Colorful World

Is the monochrome look relevant in 2020?
Black-And-White Filmmaking In A Colorful World
Black and white is a tool that, when used effectively, can set the mood in a film. It can also give projects a visual style and feel that can’t be obtained from shooting color. What’s nice is that it’s easier than ever today to experiment with different monochrome styles or “looks.” “Artsy. Pretentious. Old fashioned. Boring.... Read more

Are You Sure You Want To Move That Camera?

From using Steadicam to gimbals to drones, it has never been more effortless to move our cameras so fluidly, but be sure to consider your moving shot thoughtfully
camera movement
Rhino Slider EVO Pro As someone who has been shooting for a while, I must confess that I get it. The desire to move your camera. Never before in the history of cinema, video, motion-picture image making, whatever you want to call what we do, has it been so relatively effortless to move our cameras so fluidly. For years, the choices we had were pretty... Read more

September/October Preview: Michael Rubenstein

Coming up in the September/October issue, HDVideoPro interviews video director and advertising photographer Michael Rubenstein
Michael Rubenstein
Michael Rubenstein on location in NYC. Coming up in the September/October issue, HDVideoPro interviews advertising photographer and video director Michael Rubenstein. Whether he’s working alone or with a crew, Rubenstein’s forte is telling stories about real people doing real things. It’s a look advertisers and editorial clients alike are into. Like... Read more

The Case For Shooting RAW

Whether working in film and TV or shooting events and weddings, it all depends on your client and where your work ends up
shooting RAW
Canon EOS C200 Digital Cinema Camera It all depends on what part of the production world you exist in. Some of us work in the rarified air of creating “cinema,” whether for indie small audiences or huge audiences worldwide. Some of us produce work for television. Many of us only produce work for corporate clients or even weddings and events. Depending... Read more

Jawad Mir: The Art Of The Cinematic Wedding

Creating one-of-a-kind short- and long-form films that tell a story
wedding videographer
A still from a wedding video produced by Jawad Mir and Film-Style Weddings, “The Secret of Flamenco” The stated goal of videographer Jawad Mir’s Toronto-based company, Film-Style Weddings, is to create not only a memorable film for the participants but to make a complete stranger feel that they were a part of the wedding. Mir often creates supplemental... Read more

Capturing The Best Video Possible

For still shooters stepping into video, a short primer on workflow, including codecs and video compression settings from input to output
video primer
The video imaging chain is complex and getting more complex all the time, yet advances in technology are allowing companies like Sony and Panasonic to squeeze immense editing capabilities into tiny still camera-style bodies. These cameras are able to achieve similar features as much more advanced professional video and filmmaking camera systems because... Read more
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