Tamron Announces 70-210mm F/4 Telephoto Zoom Lens, Upcoming Sony Mount Lenses

Tamron's new zoom lenses are geared for outdoor photographers and Sony full-frame mirrorless cameras
Tamron has recently made two big announcements especially relevant to outdoor photographers and mirrorless camera users. First, they introduced the 70-210mm F/4 Di VC USD (Model A034), a compact telephoto zoom lens for full-frame DSLR cameras. Next, they revealed plans to improve and expand their roster of lenses for Sony full-frame mirrorless cameras... Read more

X-Rite Announces i1Studio 1.1 Updates for Color Management Workflow

New feature makes color management workflow for printing profiles more efficient and flexible
Photographers, filmmakers and designers looking for a reliable color management solution may benefit from the recent i1Studio 1.1 updates announced by X-Rite. The “capture through print” solution ensures accurate, precise and intuitive color for all kinds of visual projects across all devices and through printed materials. The main component... Read more

ARRI Media Partners With TRIXTER For VFX And Animation Collaboration

More extensive VFX and animation services to be offered in the global market with this partnership
ARRI Media has recently partnered with VFX and animation studio TRIXTER to offer the full “From Script to Screen” service for the global market. The collaboration seeks to provide a complete portfolio for major international movies and series, national film and TV productions, and advertising and industrial films. With both companies soon... Read more

Fujifilm Launches New Ultra-Compact Cinema Lenses For The X Mount

The new cinema lenses are among Fujifilm's recent video-centric releases
Fujifilm is definitely upping the video capabilities of the successful X Series with its latest releases, which include two new high performance, lightweight cinema lenses for the X Mount. Slated to be available in June 2018, the new lenses promise to provide the same optical performance and operability of larger cinema lenses in their class, but also... Read more

Add Colorful In-Camera Effects With The True-Streak® Rainbow Filter

Filmmakers can play with colors with this new True-Streak Rainbow Filter
Following the success of its True-Streak® filters, acclaimed lens and filter maker Schneider-Kreuznach has recently announced a new and colorful version of the filter. By attaching the new True-Streak® Rainbow Filter over the lens, anamorphic or otherwise, filmmakers can achieve a simulated streak effect with eight brilliant colors on their video... Read more

LockCircle Offers An Innovative Matte Box Option In NOLUX

The NOLUX is a nature-inspired innovation for filmmakers' needs
Filmmakers who are looking to improve their lighting control may be interested in LockCircle’s new offering. The NOLUX matte box promises to be a new and innovative tool for keeping out lens flare, reflections, and glare using the latest “photon trap” concepts and complex “dielectric patterns.” Aside from the various research... Read more

Sony Shipping VENICE Full-Frame Motion Picture Camera System This February

Production creatives soon to give Sony's VENICE full-frame motion picture camera a go
The wait is finally over for videographers and filmmakers looking forward to Sony’s VENICE Full-Frame Motion Picture Camera System. This February, the company is set to begin shipping the much-anticipated, next-generation CineAlta motion picture camera. It will include support for full-frame 24x36mm recording, a “Dual Base ISO” mode,... Read more

REDCODE RAW Offers Flexibility And Lower Storage Requirements For High Resolution Videos

This format ensures ultra-detailed imagery and non-destructive editing
Today’s high-resolution video projects require powerful post-processing capabilities that maximize image fidelity, ensure optimum quality and have the added benefit of adjustable file sizes. This is precisely what RED cameras offer with the proprietary REDCODE RAW format. With RED cameras now able to capture 8K resolution imagery, REDCODE RAW... Read more

Panasonic Introduces Two 4K Camcorders

In addition to the HC-WXF1K and HC-VX1K 4K camcorders, the Full HD HCV-800K was announced at CES 2018, which all feature a new BSI MOS sensor and Leica Dicomar lens
At CES 2018, in addition to the video-centric GH5S, Panasonic has introduced two new 4K camcorders—the HC-WXF1K and HC-VX1K—and a Full HD camcorder, the HCV-800K. All three units feature a new BSI MOS sensor and new Leica Dicomar lens. With a 25mm to 600mm focal-length range, the Leica Dicomar F1.8-4.0 lens has a 24x optical zoom, powered by a 4-Drive... Read more

Promise Technology Pegasus3 Desktop RAIDs Now Customizable

The Thunderbolt 3 storage solutions can be custom-configured to meet the individual needs of photographers, videographers and other users
image storage
With larger and larger media file sizes and higher-capacity cameras (see Digital Photo Pro’s “Managing Your Image Archive”), storage solutions are becoming more important than ever. Promise Technology has just announced that its Pegasus3 desktop RAIDs are now customizable. The Thunderbolt 3 40 Gb/s storage solutions can be custom-configured to... Read more

Western Digital Launches New Storage Solutions

The WD My Passport Wireless SSD and SanDisk Extreme Portable SSD units were introduced at CES 2018, in addition to the SanDisk Ultra Fit USB 3.1 flash drive and a demonstration of the 1 TB USB Type-C flash prototype
image storage
WD My Passport Wireless SSD At CES 2018, Western Digital has launched a number of new storage solutions. The WD My Passport Wireless SSD and SanDisk Extreme Portable SSD units join the lineup, in addition to the SanDisk Ultra Fit USB 3.1, the world’s smallest 256 GB USB flash drive, says the company. WD also demonstrated the SanDisk 1 TB USB Type-C... Read more

Panasonic LUMIX GH5S Introduced

Featuring a new 10.2-megapixel High-Sensitivity MOS sensor, the mirrorless camera is designed for professional filmmakers and photographers, and puts even more focus on video than the GH5
Panasonic LUMIX GH5S
Panasonic has introduced the LUMIX GH5S at CES 2018. Featuring a new 10.2-megapixel High-Sensitivity MOS sensor, the mirrorless camera is designed for pro filmmakers and photographers, and puts even more focus on video than last year’s GH5, while capturing high-quality stills, as well. (Check out the Panasonic GH5 review here.) Look for our hands-on... Read more