Olympus Adds Two New Lenses To Product Roadmap

The camera company identified the two new Micro Four Thirds zoom lenses it will add to its future product line up
Olympus has updated its lens roadmap with two new zoom lenses: The ED 12-45mm F4.0 PRO standard zoom lens and ED 100-400mm F5.0-6.3 IS super telephoto zoom lens. Today, Olympus announced it will be adding two new zooms to its M.Zuiko digital lens roadmap, which provides an overview of what new lenses the company will be producing for its mirrorless... Read more

Hive Lighting Unveils Two New Modular CX-Series Lights

The Wasp 100-CX and Hornet 200-CX are full-spectrum Omni-Color LEDs, with full white light and fully saturated color control
Hive Lighting’s new CX line: The Wasp 100-CX and the Hornet 200-CX Hive Lighting has just recently announced two new modular CX-series LED lights: The Wasp 100-CX and the Hornet 200-CX. According to the company, the new CX line is “the new affordable version of Hive’s original C Series. The CX models are all single-point source, single... Read more

Rode Microphone Introduces The VideoMic NTG

The company claims the new hybrid mic is the "Swiss Army Knife of Microphones"
This week, Rode announced a new model in its VideoMic line of on-camera mics: The new VideoMic NTG is a lightweight, versatile, on-camera shotgun microphone. According to the company, it’s a hybrid microphone that “brings the signature broadcast-quality sound of our NTG shotgun range to a compact, feature-packed VideoMic.” It will be available... Read more
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Shutterstock Announces Unlimited Music Subscription Plan

The company will also offer shorter length tracks for all license plans
Earlier this week, Shutterstock announced a new unlimited music subscription plan for its royalty-free music service, Shutterstock Music. According to the company, the plan is “geared toward digital content creators, including YouTubers, podcast producers, and social media managers, offering a cost-efficient solution to licensing unlimited high-quality... Read more

Apple Announces The New 16-inch MacBook Pro—A Probable Game-Changing Laptop For Cinematographers And Content Creators

The company also released additional news on its Mac Pro workstation
Apple’s new 16-inch MacBook Pro laptop Today, Apple unveiled its new line of 16-inch MacBook Pro laptops, which replaces its current line of 15-inch MacBook Pros, the powerful and portable workstations you’ll most likely catch cinematographers and professional content creators carrying around with them. The new models, which will be available in... Read more

Zeiss Introduces Supreme Prime Radiance Lenses

The new lenses will be available as a set of seven primes
 New Supreme Prime Radiance lenses from Zeiss Today, Zeiss introduces the Supreme Prime Radiance lenses, a new set of seven high-end cinematography lenses. According to the company, the lenses “are based on the high-speed Zeiss Supreme Prime lens family with the benefit of the new T*blue coating, which offers a distinctive look and consistent... Read more

Sigma Introduces 24-70mm F2.8 DG DN Art Lens For Full-Frame Mirrorless Cameras

The new lens will be compatible with Sony E-mount and L-mount full-frame mirrorless models
Sigma’s new 24-70mm F2.8 DG DN Art lens Today, Sigma announces a new Art lens, the 24-70mm F2.8 DG DN Art lens, which is the second newly-designed Art zoom from Sigma, which follows the 14-24mm F2.8 DG DN Art zoom for mirrorless cameras. The new 24-70mm lens is a large-aperture standard zoom for full-frame mirrorless camera systems and is available... Read more

New Lighting Accessory: Rock N’ Roller Wheel

Matthews Studio Equipment has introduced a new lighting accessory
Matthews Studio Equipment’s new rugged on-set Rock n’ Roller Wheel Sets Matthews Studio Equipment has introduce a new accessory: Rock n’ Roller wheel sets. According to the company, Rock n’ Rollers quickly and simply slip on and are ready to “smoothly roll over rocks, power cables, cable crossovers, gravel, asphalt, uneven concrete, and... Read more

Adobe Updates Premiere Pro, Audition And Premiere Rush

According to Adobe, the new CC versions of the video and audio applications will be faster and smarter
Premiere Pro’s Auto Reframe Feature Today, Adobe announced a slew of updates and upgrades to the apps in the Adobe Creative Cloud service, the company’s subscription based set of applications and services. There were several updates targeted at cinematographers, filmmakers and content creators, including updates to Premiere Pro, Audition and... Read more

Mavic Mini Is DJI’s Smallest And Most Lightweight Drone

Weighing less than 250 grams (around half a pound) also makes it a potentially safe drone, according to experts, says DJI
DJI’s new Mavic Mini Today, DJI, a market leader in producing drones, introduces the new Mavic Mini, which is the company’s smallest and most lightweight drone, weighing just 249 grams or a little over half a pound. Because it’s a drone targeted for consumers, its lightweight form factor makes it much more likely to be a safe drone, according... Read more

Olympus Unveils New OM-D E-M5 Mark III Mirrorless Camera

The new mirrorless model continues the company’s focus on models based on its Micro Four Thirds sensor
The new Olympus E-M5 Mark III There are various features I could write about on the new OM-D E-M5 Mark III mirrorless camera, but one of the most intriguing aspects of this camera has more to do with industry competition and whether a brand follows the pack. I found it fascinating that Olympus continues to buck the trend that most other camera manufacturers... Read more

Canon Makes Development Announcement of EOS-1D X Mark III And Introduces Two Lenses

According to Canon, the new flagship DSLR will come with a host of new and improved features
Earlier today, Canon made several product announcements. The most significant for pro photographers and content creators was the news that Canon is developing an update to its flagship pro DSLR: The new model is the Canon EOS-1D X Mark III DSLR, which is the successor to the EOS-1D X Mark II, introduced in early 2016. Because this is a development announcement,... Read more
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