Canon EOSC700 FF – Full Frame Cine Market Heats Up

Canon unveiled their first-ever full-frame cinema camera, the EOC C700 FF as the cine market heats up. With the demands of broadcast and cinema 4K (and beyond) looming as large as the needs of creatives to generate footage with high dynamic range and beautiful defocus, the full frame space is more popular than ever. Canon Read more…

By David Schloss

RED Digital Cinema Introduces Low-Light Gemini 5K S35 Sensor

The new sensor's dual sensitivity modes ensure exceptional low-light performance

By Joy Celine Asto

Heads up, photographers, filmmakers and video producers! Red Digital Cinema has recently announced its new Gemini 5K S35 Sensor for the RED EPIC-W, which offers exceptional results for your next low-light projects. The sensor features dual sensitivity modes that enable creators to shoot with greater flexibility for all kinds of shooting environments.... Read more

Transcend Introduces New 500S And 300S SD And microSD Cards

Transcend releases new storage solutions especially for 4K video and mobile apps

By Joy Celine Asto

If you’re in need of upgrading your memory cards, Transcend has recently announced the new 500S and 300S series of SD and microSD cards. With capacities of up to 512 GB and transfer speeds of up to 95 MB/s, these new offerings promise to be high-performance solutions for the growing storage needs of today’s creative professionals. The gold... Read more

Boinx Software Launches New mimoLive 4 For Mac Video Producers

Latest mimolive version comes with a set of new features for easier multi-endpoint streaming

By Joy Celine Asto

With live streaming on platforms such as YouTube and Facebook becoming increasingly important for creative professionals, state-of-the-art streaming software are necessary tools for an efficient and productive workflow. Boinx Software has released the version 4 of mimoLive (Multi-In, Multi-Out Live Video Engine), its Apple Design Award-winning live... Read more

Audio-Technica Now Shipping Limited Edition ATH-M50xBB Headphones

Audio-Technica now shipping its stylish addition to the M-Series headphones

By Joy Celine Asto

Videographers, filmmakers, audio engineers and other creative professionals looking to perfect their sound recording for all kinds of projects will be thrilled with Audio-Technica’s latest news. The company is now shipping the ATH-M50xBB, the limited edition blue/black version of the popular ATH-M50x. This stylish addition to their M-Series... Read more

Marshall Introduces AR-DM61-BT Multi-Channel Digital Audio Monitor

Users can monitor up to 64 channels of audio vertically or two detailed audio channels horizontally

By Joy Celine Asto

Marshall Electronics has recently announced their new offering for creative professionals and broadcast productions. The AR-DM61-BT is a new multi-channel digital audio monitor designed to help users manage their audio channels with included live video confidence monitor. The announcement was made just in time for this year’s NAB Show 2018 set... Read more

NOVOFLEX Introduces New TrioPod PRO75 Modular High Capacity Tripod System

The new addition to the NOVOFLEX TrioPod collection offers modular and high-capacity support

By Joy Celine Asto

Photographers and filmmakers looking for modular and extra-sturdy tripod options may find the NOVOFLEX TrioPod PRO75 worth the consideration. This new addition to the TrioPod collection is a modular tripod designed with reinforced individual components and new 8-layered carbon fiber legs. With a maximum load capacity of 143 lbs/65 kg, it promises to... Read more

Zixi ZEN Master For Live IP Videos To Showcase At NAB 2018

ZEN Master joins the Zixi Platform and Zixi Cloud for HD live streams

By Joy Celine Asto

Creative professionals who regularly use IP video for HD live streaming may find Zixi’s new ZEN (Zixi Enabled Network) Master software useful for managing multiple streaming workflows. Joining and complementing the Zixi Platform and Zixi Cloud, ZEN Master features a set of cloud-based capabilities that will make live or live-linear IP video workflows... Read more

Canon Expands Entry-Level Offerings With EOS M50 And EOS Rebel T7

Canon adds some outstanding choices to their entry-level lineup

By Joy Celine Asto

Beginners who are looking into upgrading from their smartphone cameras to entry-level interchangeable-lens cameras have two new outstanding options to consider. Canon has recently expanded its lineup of digital cameras with the EOS M50 and the EOS Rebel T7. The EOS M50 Interchangeable Lens Camera is the first in the EOS M-series to come with 4K video... Read more

Tamron Announces 70-210mm F/4 Telephoto Zoom Lens, Upcoming Sony Mount Lenses

Tamron's new zoom lenses are geared for outdoor photographers and Sony full-frame mirrorless cameras

By Joy Celine Asto

Tamron has recently made two big announcements especially relevant to outdoor photographers and mirrorless camera users. First, they introduced the 70-210mm F/4 Di VC USD (Model A034), a compact telephoto zoom lens for full-frame DSLR cameras. Next, they revealed plans to improve and expand their roster of lenses for Sony full-frame mirrorless cameras... Read more

X-Rite Announces i1Studio 1.1 Updates for Color Management Workflow

New feature makes color management workflow for printing profiles more efficient and flexible

By Joy Celine Asto

Photographers, filmmakers and designers looking for a reliable color management solution may benefit from the recent i1Studio 1.1 updates announced by X-Rite. The “capture through print” solution ensures accurate, precise and intuitive color for all kinds of visual projects across all devices and through printed materials. The main component... Read more

ARRI Media Partners With TRIXTER For VFX And Animation Collaboration

More extensive VFX and animation services to be offered in the global market with this partnership

By Joy Celine Asto

ARRI Media has recently partnered with VFX and animation studio TRIXTER to offer the full “From Script to Screen” service for the global market. The collaboration seeks to provide a complete portfolio for major international movies and series, national film and TV productions, and advertising and industrial films. With both companies soon... Read more