NAB 2019: Fujifilm Introduces Two New Cinema Zooms For Large-Sensor Cameras

As cameras that are produced for shooting movies, documentaries and other video projects continue to change and increase in resolution, it’s no surprise that camera and lens manufacturers are not only introducing new lenses, but whole new lens product lines that have specific enhancements or altogether new designs. It’s also interesting that Fujifilm, along with other manufacturers, are choosing to unveil these introductions at this year’s 2019 NAB, a show which caters to an audience that will most likely use such lenses.

Today, Fujifilm introduced its first two lenses in its new FUJINON Premista line: The 28-100mm T2.9 and 80-250mm T2.9-3.5 large-sensor zooms. According to Fujifilm, the cinema zoom lenses are meant to “deliver the full benefits of large format-sensor cameras with stunning optical quality.”

Fujifilm also said that for 17 years it has been “making high-quality optics for Super-35 sensor cameras in the very successful FUJINON Premier, Cabrio and MK ranges of lenses.” But these newly announced lenses are a response to the new larger-format sensors found on the latest large-format cameras. They not only provide the ability to meet the needs of resolution, but according to Fujifilm, the Premista lenses will “provide high optical performance and versatility.”

The FUJINON Premista 28-100mm T2.9 zoom lens.


The lenses have some very impressive features and specs, including its aperture range: The 28-100mm, for example, has a constant maximum aperture (throughout the zoom range) of T2.9.

The FUJINON Premista 80-250mm T2.9-T3.5 zoom lens.


For the 80-250mm tele zoom, the lens has a T.2.9 maximum aperture at the 80mm end of the zoom and a T3.5 max aperture at the 250mm end. It also has a 13-blade iris, which the company says allows for “a pleasant bokeh effect and a wide dynamic range of light can be captured thanks to dedicated optical design to suppress unwanted flare and ghosting.”

The FUJINON Premista lenses will both be available later this year: The 28-100mm T2.9 (“Premista 28-100mm”) will ship this summer for $38,800 and the 80-250mm T2.9-3.5 (“Premista 80-250mm”) will ship before the end of the year. At press time, there was no pricing on the 80-250mm lens.

For more details, see the press release below, or go to

[[press release: ]]


FUJINON Premista 28-100mm T2.9 and 80-250mm T2.9-3.5

Valhalla, N.Y., April 3, 2019 – The Optical Devices Division of FUJIFILM North America Corporation has unveiled the new Premista series of cinema zoom lenses, which deliver the full benefits of large format sensor cameras with stunning optical quality. Premista will make its debut at ASC Clubhouse the first week of April and will also be shown at NAB Show in Las Vegas, April 8-10 at Fujifilm/FUJINON booth C7225.

For 17 years, Fujifilm has been making high-quality optics for Super-35 sensor cameras in the very successful FUJINON Premier, Cabrio and MK ranges of lenses. In recent years, many digital cinema camera manufacturers have launched cameras equipped with large format sensors[1] to give cinematographers a different format to help them bring their vision to the screen. Consequently, there is now demand for zoom lenses that not only cover the image circle of the new sensors, but that also provide high optical performance and versatility.

In response to this demand, Fujifilm will release the FUJINON Premista 28-100mmT2.9 (“Premista 28-100mm”) in summer 2019 (USD $38,800), followed by the launch of the FUJINON Premista 80-250mm T2.9-3.5[2] (“Premista 80-250mm”) before the end of 2019. Together, the lenses will cover the most frequently used focal lengths from 28mm to 250mm. The Premista 28-100mm has a constant T2.9[3]speed across the entire zoom range and the Premista 80-250mm has a constant T2.9 speed from 80-200mm, before gradually ramping less than full stop to T3.5 between 201-250mm. Both lenses cover a 46.3mm image circle, which covers all current large format digital cinema cameras available for purchase[4].

The Premista 28-100mm is a standard zoom lens that covers 28-100mm focal lengths. Since this is normally covered by six different prime lenses[5], the lens can help to save time frequently spent changing lenses on productions. It is especially convenient when the camera is on a crane or helicopter where it is often difficult to access the lens.

A new 13-blade iris allows for a pleasant bokeh effect and a wide dynamic range of light can be captured thanks to dedicated optical design to suppress unwanted flare and ghosting. Thanks to its large-diameter aspherical lens elements and new focus/zoom system, the Premista series achieves stunning optical quality from the center to the corner at all focal lengths.

The lens weighs only 3.8kg/8.3 lbs., yet is still very durable, allowing professional use even in harsh conditions. The focus ring has a 280-degree angle turn with smooth torque.

Fujifilm has been deeply rooted in the film industry since its first product, motion picture film, was launched in 1934. Fujifilm started research and development of cine lenses in 2000; 17 years later,FUJINON Cine Zoom Lenses were awarded a 69th Engineering Emmy® Award by the Television Academy[6].

Fujifilm’s 85 years of motion picture heritage and FUJINON’s 17 years of cinema lens experience provide the foundation for all FUJINON lenses. FUJINON’s cine lenses have captured stunning images in countless award-winning popular films and television including X-Men: Apocalypse (Tom Sigel, ASC); Beauty and the Beast (Tobias Schliessler, ASC), Oblivion (Claudio Miranda, ASC), andEmpire (Paul Sommers).

Fujifilm will introduce the “Premista” series as part of the current lineup of Premier HK, Cabrio ZK / XK and MK lenses to meet the diverse needs at the frontlines of film production.


[1] Image sensor equipped with 43.2~46.3mm image size (diagonal)

[2] Premista 80-250mm is development announcement

[3] An index that indicates brightness of a lens based on its F-stop value and transmission rate. The smaller the value, the greater amount of light the lens transmits. The T-stop of Premista 80-250mm will drop until T3.5 gradually from 200mm to 250mm

[4] As of April 2019. Excludes ARRI Alexa65

[5] Standard six cine prime lenses: “29mm, 35mm, 40mm, 65mm, 85mm, 100mm”

[6] Academy of Television Arts and Sciences