Getting started in the world of immersive storytelling
One of the hottest new developments in media over the past few years has been the advent of immersive storytelling. A few words about the terminology and the technology. At this point, in early 2018, immersive storytelling manifests as any or all of several different technologies. Let’s take a look at what some of the most popular terms for immersive... Read moreSponsored
Compact, affordable, the MCX-500 takes the headache out of live broadcast
By David Schloss
Since the dawn of television, the Production Control Room has been the heart and mind of the broadcast operation. Comprised of an array of video and audio equipment, the Production Control Room (often called the PCR, or commonly the “control room”) turns the streams of video and audio into the output we consume over the air, via cable or... Read more
At some point in the relatively-near future, the traditional hard drive-comprised of spinning platters of magnetic material will disappear from Read more…
By David Schloss
At some point in the relatively-near future, the traditional hard drive-comprised of spinning platters of magnetic material will disappear from the marketplace. The fragility of conventional drives is offset by the low cost of production, but as solid-state memory drops in price, the cost benefits of sticking with a large, delicate recording device... Read more
Some recent events within the cinema and video production worlds are causing us to take a fresh look at our shooting media needs
Panasonic AU-EVA1 Super 35 Handheld Cinema Camera
Some recent events within the cinema and video production worlds have caused us to take a fresh look at our shooting media needs. You know, those cards and/or drives that we use to record our best efforts, dreams and wishes manifested as zeros and ones? Two different relatively earth-shaking events... Read more
Updates to the existing lineup and a preview of the iMac Pro renew Apple’s commitment to pros
The history of Apple is tied to that of the creative professional, after all, Apple is the company that ushered in the age of “desktop publishing” with the original Mac computers, and enabled digital photography and digital videography to blossom thanks to affordable, powerful high-end Macs.
Apple’s history with professionals, though, has not... Read more
These breakthrough solutions let us step right into the shoes of a burnt-out detective in the year 2029 or become Harley Quinn in the Warner Bros. Suicide Squad VR experience
By Robert Powell
Over the past few years, filmmakers have been diving headfirst into creating and shaping the language of cinematic VR. No longer are large studios regarding VR as a gimmick or novelty that eventually will pass, instead validating it as a new medium by dedicating their effort, ingenuity and money into designing experiences that are unlike anything seen... Read more
It’s one of the most debated new portable Macs—is the MacBook Pro a must-have for creatives?
Our sister publication Digital Photo Pro reviewed Apple’s portable powerhouse computer when it was released last year, and now we’ll take you through its features in our hands-on video review. With an almost desktop-level of power, the 15-inch MacBook Pro is lighter and faster than the previous model (as is the 13-inch version).
For video editors... Read more
The evolution of virtual and augmented reality, and the players who are revolutionizing how we might view content
By Robert Powell
For years, futurists and filmmakers have lamented the passive experience of viewing entertainment enclosed within the frame of the screen. Even as devices become smaller, the rectangle still remains, delivering content to phones, tablets and computers. Over the next decade, emerging technologies promise to fundamentally transform content beyond the... Read more
Google and The Mill team up to bring immersive cinema-quality filmmaking to mobile devices
By Dan Brockett
Filmmakers and visual storytellers have been attempting to bring virtual-reality narrative content to audiences for almost a decade, and during that time, the production challenges alone have been numerous and daunting. The ongoing quest remains the same: How can a 360º view of any narrative adventure be created without seeing camera equipment and... Read more
VR has arrived, and with it, a new type of filmmaker capable of engaging viewers more deeply with content than ever before
By Robert Powell
Virtual Reality (VR), the next great frontier for film and entertainment, is no longer in a phase of incubation, but rather in its last throes of anonymity. For those unfamiliar with this technology, VR involves wearing a headset that covers your entire field of vision with a screen to envelop the user with dynamic imagery and sound.
You may recall... Read more