What Do You Have in Stock?

As we’re living in the age of recycling and reducing our carbon footprint, people are trying to find new ways to use and reuse everything from old cell phones to yard clippings. As content producers, we’re only too aware of the amount of footage left over from any given project, and many times, it’s aesthetically acceptable. Nonetheless, it sits dormant collecting digital dust on our hard drives until it’s finally erased.

Additionally, technology such as the HD DSLR has empowered many “hobbyists” with the ability to create professional-quality video. These so-called “hobbyists” are flooding the market with content, putting them in direct competition with producers who have based their entire careers on the creation of stock footage.

The good news is that we’re seeing a demand for quality content for web video now like never before. Whether you’re trying to monetize shots that didn’t make the cut, you’re creating cool content on the weekends or stock footage is your life, there are a plethora of companies to use to connect your footage with paying customers. To explore this further, HDVP reached out to some of these companies directly, as well as some of their content creators.




HDVideoPro: How did iStockphoto originate?

iStockphoto: In 2000, iStock’s founder felt the old way of marketing imagery wasn’t good enough. Instead, he put the images online for free. Since then, websites have grown more sophisticated, and even small businesses require video to stay competitive. Now iStockvideo has more than 350,000 files online.

HDVideoPro: What sets iStock apart from other stock video companies?


iStockphoto: iStock doesn’t care about being the biggest, but it does care about being the best. We do this by having great contributors and maintaining high standards.