THE PRIEST AND THE IDOL
To be honest, I was expecting the announcement of the availability of the Blackmagic Cinema Camera (BMCC), which has been painfully unavailable since its announcement last year. But when I entered Blackmagic’s booth, it was clear there was going to be more in store than an update on product availability. More than a hundred chairs had been set out for the press, yet it was standing room only. CEO Grant Petty took the platform and, after a short introduction, announced the release of two new cameras. Then he raised his hands over his head like a priest revealing a golden idol to the tribe. However, this wasn’t some relic of antiquity. It was a tiny camera, almost the size of an iPhone. First, there was a collective gasp from the audience, then oohs and ahhs, and finally rapturous applause.
So, why such hysteria over a new camera? Two reasons: the size and the capabilities. According to Dan May, president of Blackmagic Design’s U.S. headquarters, the idea for the Pocket Cinema Camera seems to come from society’s preoccupation with miniaturization. Once they successively built the original Blackmagic Cinema Camera, which isn’t large by any means, says May, "We [Blackmagic Design] found ourselves saying, ‘I bet we can make this thing even smaller….’"
Here are some of the Blackmagic Pocket Cinema Camera’s key features:
• High-resolution 1920×1080 HD Super 16mm-sized sensor
• 13 stops of dynamic range
• Compatible with Micro Four Thirds lenses
• Writes to SD cards
• Renders to ProRes 422 (HQ) and lossless compressed CinemaDNG 12-bit RAW