The Top Ten Products of 2014 – The Pound For Pound List

This year’s list includes gear that is price-wise out of reach so it’s only for rental, as well as software and apps you can download for free. What they all share is a common goal of both innovating and disrupting the filmmaking marketplace.

In what is becoming a tradition, HDVideoPro announces its Top Ten products of the year and like last year, this list is inspired by my favorite sport of boxing’s “Pound-For-Pound” list, featuring tech gear that offers the most bang for your buck. Just as you would unlikely witness a professional Flyweight knocking out a Heavyweight... Read more

ARRI announces new pro camera accessories for the Sony FS7

ARRI’s PCA accessories will be available individually, or as a full set, and are compatible with industry standard tools.

ARRI just announced a full set of pro accessories from its PCA (Pro Camera Accessories) line that are built specifically for Sony’s new PXW-FS7 camera. The FS7 is Sony’s new doc-style camera that is ideal for handheld shooting. The camera contains an E-mount and can record 4K and 1080p slow-motion footage internally to XQD memory cards.... Read more

Cinematographer Par Ekberg uses BBS Lighting to illuminate Coldplay’s “Magic” music video

The official version of Coldplay’s video was entirely black and white, but color shots for a director’s cut provided a flashback and forth between the silent film past and the present day storytelling.

Cinematographer Par Ekberg recently shot the Coldplay music video Magic using BBS Area 48 LED interchangeable remote phosphor soft lights. With over 53 million views on YouTube, Ekberg received a Best Cinematographer nomination for a music video at this year’s Cameraimage festival. The black-and-white video has the look of a silent film and... Read more

Steady As She Goes – Sony introduces the α7II, the first full-frame camera with 5-axis image stabilization

New Lenses Sony is also releasing a new telephoto zoom lens for it’s α A-mount line, the 70-300mm F4.5 – F5.6 G SSMII.

One after another, Sony continues to build a juggernaut in their Alpha line of professional cameras, especially the a7 lineup. Each a7 has an outstanding feature: the a7 ($1,299) is an affordable all purpose full-frame camera; the a7R ($2,099.99) strong suit is resolution (R) with its 36.4 MP sensor; the a7S (2,499.99) has incredible latitude (15.3... Read more

URSA News – In a firmware upgrade, Blackmagic adds 80-fps 4K recording, as well as new 3:1 compressed RAW format, frame guides, CFast formatting, and more

In a nutshell, the new URSA 1.9.9 firmware upgrade offers up to 80-fps, a new CinemaDNG 12 bit RAW format that uses 3:1 compression, in-camera formatting for CFast 2.0 media, on-screen framing guides, and much more.

Yes, it’s only been out for a short time but Blackmagic Design just announced a shiny new firmware upgrade to its blockbuster flagship camera. The URSA is the company’s first high-end digital film camera that focuses on workflow. Built for film crews as well as single person use, URSA includes a large 10-inch fold out LCD, a user upgradeable... Read more

News Flash – AJA is now taking orders on the CION

The CION is a shoulder-mount camera that offers in-camera recording directly to all of the Apple ProRes codecs, including ProRes 4444, and ProRes 422 up to 4K 60 fps.

At Japan’s Inter BEE Conference, AJA Video Systems has just started accepting orders for their new CION production camera, which will start shipping by the end of December. CION is the much anticipated digital cinema camera that blew away attendees at this year’s NAB show. If you’re unaware of the camera, AJA’s CION is the company’s... Read more

At Cameraimage, Panavision announces new Primo 70 lenses designed for large sensor digital cameras

Panavision Primo 70s are the most advanced cinema lenses ever developed, and specifically designed to work with today’s larger sensors.

As you already know, 65mm film has gone digital. The announcement of ARRI’s new ALEXA 65 sent shockwaves throughout the professional cinematography industry with its larger than 5-perf 65mm film sensor that can record 6.5k uncompressed ARRIRAW files. Although ARRI is offering their own set of 65mm lenses (Hasselblad optics), Panavision has just... Read more

At CCW 2014, JVC Pro launches a new 4K lineup with three affordable compact cameras

Interesting move by JVC by going with an MFT mount but in the long run, it will give you more lens options than an EF mount.

In terms of camcorders for low budget filmmakers, JVC Professional has always been an innovator but sometimes they just get lost in the shuffle with Canon, Sony, and Panasonic frequently refreshing their cameras lineups. We forget that JVC was the first company to bring an affordable 24p HD camcorder (GY-HD100U) to market. At CCW 2014, JVC Pro just... Read more

The XPRO Fluid Head – Manfrotto releases new 2-Way Head with Fluidity Selector for photographers and videographers

As well as its versatility, the MHXPRO-2W is also lightweight and portable. Its body is composed of adapto, technopolymer and aluminum components and has a payload of up to 8.8 lbs, even though it weighs only 1.54 lbs.

Manfrotto announced the new XPRO Fluid Head (MHXPRO-2W) with the Manfrotto 200PL quick release plate for more efficient swapping between photo and video shooting. The XPRO Fluid Head is unique because it is equipped with a fluidity selector that allows you to switch between hard fluidity for slow tilt movement and soft fluidity for fast tilt movement.... Read more

Canon debuts a sharper version of its popular Super Telephoto Zoom Lens – the EF 100-400mm f4.5-5.6L IS II USM

For photographers who want to be closer to their subjects, the minimum focusing distance of the lens has been reduced to 3.2 ft. (0.98m), resulting in magnification of 0.31x.

Canon U.S.A. just announced their new EF 100-400mm f/4.5-5.6L II USM lens, a compact super-telephoto zoom lens featuring improvements in optical quality, image stabilization performance up-to-four steps, and rotating-zoom-ring design. The L-series super- telephoto zoom lens features Canon L-series weather resistance and magnesium housing to photographers... Read more