NAB 2019: Five Trends for Filmmakers, Cinematographers And Creatives

Five Trends for Filmmakers, Cinematographers And Creatives At This Year’s NAB
In the past two years, we’ve seen some extraordinary technology developments at camera companies, as some competed to hop on the full-frame sensor bandwagon. Yet, not every documentary or corporate project needs that type of sensor, and some content creators were also looking for alternatives. Overall, there was an emphasis on full-frame lenses, but filmmakers are also for lenses that included PL mounts, like the new Sumire lenses introduced by Canon.

We’re seeing other trends as well, including higher 8K resolution, a more sophisticated integration between software and hardware and AI or machine learning technology that various companies are employing to overcome very challenging problems. And HDR seemed to be talked about in every facet of the workflow. Here are five trends we saw in play at this year’s NAB.

Five Trends for Filmmakers, Cinematographers And Creatives At This Year’s NAB

1. Emphasis on New Lenses

There were some extraordinary new lenses (or lenses that have been announced in the past several months) on view. Zeiss and Sigma both had some great glass on display, and Zeiss was showing off some very impressive video that shows how to make the most with the Supreme Primes and Batis lines of lenses. However, one of the most exciting announcements came from Canon who announced its Sumire series of primes, which have very distinctive qualities when set to wide apertures.

Five Trends for Filmmakers, Cinematographers And Creatives At This Year’s NAB

2. Expanding HDR

It’s intriguing to see how high-dynamic range features were talked about in so many different products and services. One of the more popular products at the show was the Atomos Shogun 7, which includes HDR features in order to display details in bright highlights and dim shadow areas. However, HDR was included in just about every part of the workflow at the show.

Five Trends for Filmmakers, Cinematographers And Creatives At This Year’s NAB

3. Moving Toward 8K Resolution

Higher-megapixel count and higher resolution alone never really added much to image quality. However, some in the industry seem to be moving in that direction anyway. For example, Sharp surprised many by including its compact 8K video camera. However, there were a number of other prominent examples of 8K-resolution products, including Sony’s giant 8K screen on view in its booth.

Five Trends for Filmmakers, Cinematographers And Creatives At This Year’s NAB

4. More Complex Integration of Software and Hardware

ARRI’s booth showed just how powerful the integration of software and hardware can be for a content creator. ARRI’s mobile app, Stellar, allows photographers to literally have the ability to instantly change the character of studio lighting right at their fingertips.

Five Trends for Filmmakers, Cinematographers And Creatives At This Year’s NAB

5. Artificial Intelligence and Machine Learning

Many imaging and technology companies are using AI and machine learning in more areas than ever before. One example was from Adobe: At the show, they were demoing its ground-breaking Content-Aware Fill for video in After Effects, which is powered by Adobe Sensei, the company’s artificial intelligence (Al) and machine learning technology. In After Effects, you can use the AI-powered Content-Aware Fill to remove objects throughout a video clip.

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