NAB 2016 Preview — Top Ten Things To See At The Show! (Part One)

From April 16th-20th, the largest convention in the world for broadcast, radio and entertainment technology, the annual NAB show, begins the weekend after next with an all out assault of press announcements and new gear throughout the weekend as well as the three days following. Held at the massive Las Vegas Convention Center, estimated attendance of more that 100,000 attendees, 1,700-plus exhibitors and more than 160 represented countries will herd like the walking dead across nearly 2,000,000 square feet of exhibition space. Hand sanitizer is a must.

Editor Simon Wakelin and Senior Editor David Alexander Willis will be on hand representing HDVP at the show. We’ll be snapping photos of newly announced equipment and putting together video interviews with a manufacturers and titans of the industry. Keep up with us through social media at our brand new Instagram as well as Facebook, Google+ and Twitter. Find out what we’re most excited about seeing at NAB below, in no particular order (all times in PST), and if you see us at the show, feel free to say hello!

CANON — Booth C4325

No word on a new camera yet but according to an NAB interview with Senior Advisor, Film and TV Production at Canon, Tim Smith, the company will have a working 8K camera at the show in addition to 8K displays “that look into the future of production”. Read the interview here. Most likely he’s referencing the Canon 8K Ride Experience which first showed this last January at CES. “Introduced at Canon EXPO, held this past September in NYC,” says the press release, “this 8K Ride Experience projects 8K video on large screens surrounding viewers to give them a unique sense of movement while sitting or standing still. By experiencing imagery from all angles, the technology can simulate a physical journey often sparking a physical or emotional reaction.” Sounds fun!

We’re hoping for a new camera like a C500 replacement, as well; it’s a bit long in the tooth after being announced in August of 2012. The C100 (our review here) and C300 (our review here) have both already seen Mark II iterations. Maybe even a 1-D C replacement? There will also be a number of panel discussions. This year’s roster includes presentations from Eve Cohen, who I recently interviewed on her work with virtual reality for the short The Visitor. Cinematographer James Neihouse, ASC and astronaut Marsha Ivins will also discuss the making of the IMAX® movie A Beautiful Planet which was shot in 4K with Canon EOS C500 and EOS-1D C cameras aboard the International Space Station. Find Canon’s breakdown on the panelists here.

Ang Lee presents his new film Billy Lynn’s Long Halftime Walk at NAB 2016
Ang Lee presents his new film Billy Lynn’s Long Halftime Walk at NAB 2016

ANG LEE — Room S222 and Room S226

Co-presented with SMPTE (Society of Motion Picture and Television Engineers), Oscar heavyweight Ang Lee is making several appearances at the NAB conference in support of his upcoming film with Sony/TriStar, Billy Lynn’s Long Halftime Walk, which is the first major release to be shot at 120fps in 3D at 4K resolution as well as in High Dynamic Range. I don’t know if you can get more “on the pulse of modern media” than that. His presentation Pushing the Limits of Cinema in Room S222 is scheduled in the South Hall on Saturday, April 16th from 2:45-3:15 p.m. as the keynote of the conference. The talk will feature the public release of footage from the movie in its full 4K/3D/120fps splendor through Christie Digital’s the stereoscopic Mirage dual-laser projection system.

If you can’t make the keynote, several other sessions are being offered throughout the day with screenings from the film as well as an introduction from Lee. Limited to 90 people on a first-come, first-serve basis, demo run times are available in Room S226 at 12:45 p.m., 1:15 p.m., 1:45 p.m., and 2:15 p.m. A special presentation on the tech is also scheduled for 3:15 p.m. in the nearby S222 where Lee will discuss the production with moderator David Cohen, Senior Editor of Features at Variety, film editor Tim Squyres, VP of Production Technology at Sony, Scot Barbour, Production Systems Supervisor and Engineer, Ben Gervais, and Demetri Portelli, Stereographer and Stereo Supervisor for Tri-Star Pictures. At 4:15 p.m. in S226, another “Special Demonstration” follows with Lee and Gervais. Find more on the presentations here.

Blackmagic URSA Mini 4.6K is being delivered now
Blackmagic URSA Mini 4.6K is being delivered now

BLACKMAGIC DESIGN — Booth SL217

With no less than 38 announcements at last year’s NAB, Blackmagic always delivers the goods at the show. Delivering it to market, on the other hand, often takes a while longer than originally estimated, as was the case with the URSA Mini 4.6K. Thanks to a design problem with the global shutter, which has since been removed from the design, it just started shipping last month despite debuting at the 2015 NAB show. Regardless, Blackmagic is almost always the talk of the show thanks to a slew of very affordable, versatile and well-built Canon EF, Micro Four Thirds and PL mount solutions that covers the gamut of needs for broadcast and film, like the Micro Studio Camera 4K, which I reviewed recently here. We’ll be live blogging from Twitter and Instagram during the press event on Monday at 9:30 a.m.

OSCAR DE LA HOYA — Room N249 — Wed., April 20th, 10:45 – 11:15 am.

Since his boxing retirement in 2009, fighting legend and Olympic gold medalist Oscar De La Hoya has been producing content through distribution channels like RingTV Live. De La Hoya was the 10-time world champion in six divisions and he’s CEO of his own company Golden Boy Promotions. He’s doing a panel session called Rolling With The Punches: Launching New Channels For Diverse Audiences.

Cooke Optics Anamorphic/i 35-140mm zoom will be on display at NAB
Cooke Optics Anamorphic/i 35-140mm zoom will be on display at NAB

COOKE OPTICS — Booth C8344

I posted an interview this last January with Les Zellan, Chairman and Owner of Cooke Optics, who talked about the company’s 2016 lens roadmap and the i/Technology line of metadata-capable precision optics for film and broadcast. Cooke’s new Anamorphic/i 35-140mm zoom will be making its debut at the show with several other lines available to peruse, as well.

It’s a rare opportunity to see their lenses in person, which are available for sale in the US through ZGC.com. Those of you in Los Angeles will have another chance to see them at Cine Gear Expo in June. *Edit: (Cooke just announced they will also present the 300mm Anamorphic/i prime lens at the show.

That’s the first five of ten! Part two posted here!!

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