DaVinci has been one of the premiere color-correcting applications in the professional industry and has been used on more professional projects than any other system. It was big news when Blackmagic Design purchased DaVinci from JDS Uniphase Corporation back in 2009. Not only can you grade natively with any of the BMCC's native files, but you also can grade native ARRI ALEXA RAW files, including v3 color science, RED ONE R3D files, 5K and HDRx RED EPIC R3D files, as well as native files from the Phantom, GoPro, Canon EOS C300 and 5D III, Sony XDCAM and AVCHD, etc.
"There's a reason that Resolve is used by most of the top-end facilities in Hollywood," says Brawley. "It's quite simply breathtaking, the level of control you have. For starters, the application processes in 32-bit floating-point full-time so it's very precise. Also, Resolve is unique in that in addition to RGB control, you also have Y or luminance control separate from RGB. So the darks, mids and highs each have YRGB controls. This gives you very accurate controls."
So it looks as if we have a new player in an extremely crowded digital camera space. If you've talked with any cinematographer or post professional, the BMCC is the most anticipated digital camera system since the RED ONE, which also was announced at NAB (in 2007).
In terms of impact, because of the BMCC's low price point, I'm betting that most camera manufacturers will have to rethink their systems (not to mention profit margins). In my opinion, I can't see how camera manufacturers will be able to charge over five times the price on camera systems that have similar (or less) features. Also, with camera releases improving exponentially each year, it's hard to fathom why indie filmmakers would purchase cameras costing over $10,000.
But before we get ahead of ourselves, let's wait and see how the camera performs in the field. So far, Blackmagic Design is very satisfied by the initial response. "The demand has been incredible, and we're extremely grateful for the overwhelming interest and support the camera has received," concludes May. "We're looking forward to getting the product into users' hands, as we have extremely talented customers and can't wait to see what they do with the camera."
For more information, visit www.blackmagicdesign.com.