Panasonic updates its popular HPX500 with a lightweight ENG camera capable of capturing new AVC-ULTRA formats
By Dan Brockett
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|The Panasonic Cloud
Panasonic teams with Aframe to create a viable video cloud workflow
By Dan Brockett
At NAB 2012, Panasonic announced that it's teaming with London-based Aframe to create the Panasonic Production Network (PPN), a cloud video production network. Most of us are now aware of online resources like Google's popular cloud service and Apple's iCloud, but those services are designed for documents, music and small compressed media files. No more FedEx-ing hard drives? No more shipping tapes or memory cards? What exactly will happen when massive amounts of high-resolution video data from Panasonic users meets the cloud?
"In Europe, Aframe runs its data centers, as well as its upload centers," responds Michael Bergeron, business development manager at Panasonic. "Panasonic has a geographically diverse set of partners with expertise in media handling so we can quickly get the upload piece up and running, leveraging local partners that our customers already trust. We would also like to make the complete Aframe experience in the U.S. more customized to the user community, but we will wait until we establish a customer base before going there. Initially, it will be simple: You give your media to Panasonic and gain access to the Aframe online interface."
So how exactly does the system work? Aframe allows for any original, large-sized, broadcast-quality video format of any length to be uploaded, from small proxy-sized files all of the way up to uncompressed raw footage. The system is designed to eliminate many issues associated with global video production with an interface that's as easily accessible as Facebook. The Aframe/PPN system is not so much designed for online editing as it is geared more toward ingestion, transcoding, storage, tagging, search and collaboration. Once you shoot footage, you take your solid-state media, or file copies on a hard drive, shot in any Panasonic codec (or many competing vendor codecs) to a local upload center. The upload center takes in your media and uploads the footage so the original full-resolution files are available for those who need to edit, create motion graphics or do audio postproduction or finishing; the system also creates lower data rate compressed formats like H.264 and others that easily can be viewed on smartphones, tablets, laptops and other portable devices for collaborative production. Aframe and the PPN bring true democratization to the enterprise nonlinear global video workflow, with only a modest monthly service fee.
The additions of microP2, AVC-ULTRA, LongG and the collaboration between Aframe and Panasonic look as if they could all play a significant factor in defining the next chapter of Panasonic's P2 card workflow.