Despite being flush with success, Rotman found himself disappointed and frustrated with network television due to its predictability and being overly produced. During this time, Rotman was writing/producing for Kevin Pollak's Chat Show. Rotman soon realized that unless one was sated by cat videos or watching 12-year-olds playing World of Warcraft, the world of streaming video lacked any shows written for a more discriminating audience—one that craves shows that are articulate, intelligent and longer than three minutes.
According to Rotman, there are many younger producers who create shows with the intent of breaking into network television. As he's already coming from the world of network television, how-ever, Rotman's main goal is to produce entertainment without being encumbered by development executives or inflated budgets.
MY OWN PRIVATE STUDIO
Initially, the question for Rotman was how to accomplish his goal. Then he learned about the NewTek TriCaster 300. The TriCaster is an HD, live multi-camera production studio that fits on a table, yet is an all-in-one solution for a three-camera, network-quality shoot, complete with live switching, HD network-style virtual sets, audio mixing, editing and encoding for almost any type of output, including full HD streaming. The TriCaster 300 is so compact and simple to use, it easily can be operated with a small crew and even can be operated by one person. The one deterrent for some may be the initial cost of the TriCaster, which starts at about $10,000.
Rotman feels there are big changes in the way content is and will be distributed, and that eventually network television will go away.According to Rotman, when compared to the cost and time involved in postproduction, the TriCaster is the only way to go. "Yes, the TriCaster is expensive," he says, "but in the end there's no postproduction."
For anyone producing projects independently, the single greatest threat to the project is postproduction. It's slow when doing it yourself and expensive when outsourcing.