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—Igor Martinovic, cinematographer of Silent House
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Remaking La Casa Muda, a celebrated Uruguayan film that screened at the 2010 Cannes Film Festival was a daunting task for DP Igor Martinovic. It's not because he lacked experience—he was the cinematographer on the Oscar®-winning doc Man on Wire, as well as the second installment of the IFC trilogy Red Riding: In the Year of Our Lord 1983. The challenge for Martinovic was to replicate what was clearly the most outstanding feature of La Casa Muda, which was the entire film being one continuous shot.
What Martinovic needed was a camera that was small enough to be ultramobile, allowing him to get into the front seat of a car, into the house and then through the labyrinth of rooms inside without stopping. This also meant the camera would have to be lightweight, but still deliver cinematic visuals. The only solution seemed to be the Canon EOS 5D Mark II.
But the most common challenge in shooting with the 5D Mark II is that the format is unconventional, and most DPs don't have any experience with it.
—Chris Edwards, Production Junction
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| Because Redrock Micro's accessories are designed with modification in mind, they became the perfect solutions for DP Igor Martinovic's unusual production needs. | |
Martinovic found Production Junction in New York's East Village through his friend, Michael Simmonds, who worked with the rental house while serving as DP on Paranormal Activity II. Martinovic immediately reached out to co-owners Dave McGrath and Chris Edwards, but little did he know that McGrath and Edwards were not just co-owners of a rental house, but also DPs—both having shot a number of features, television shows, commercials and music videos.
Production Junction started in 1999 as a way for McGrath and Edwards to supplement their income by renting out their own gear when not in use. What they didn't count on was that the business would take off. According to Edwards, the main reason for this success is because they spoil their customers rotten. For Production Junction to have survived in New York during the worst recession since the Great Depression is impressive, but it's no accident. Instead of operating like a regular rental house where clerks take orders and make deliveries, they become personally involved.










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