Posted By Neil Matsumoto
A few weeks ago, Avid announced they were getting out of the consumer business to mainly concentrate on the professional post-production marketplace, which has always been their biggest strength. Good on their word, today the company announces the arrival of Avid DS 11, which is their high-end editing, graphics, color grading and compositing solution. Formerly
Posted By Neil Matsumoto
With its release, Final Cut Pro X was widely panned by the professional editing community, who have been leaving their beloved editing system in droves. For most pros, FCP X had the look and feel more in line with iMovie or iPhoto than a professional NLE system. Because of this, Adobe and Avid have been stealing
Posted By Neil Matsumoto
With many Final Cut Pro users feeling left out in the cold while being stuck in their 32-bit systems, Avid has been steadily making moves in capturing some of Apple’s market share of indie filmmakers. Today, they began shipping upgrades to their Media Composer, Symphony, and Newscutter systems. Media Composer 5.5, Avid’s flagship NLE system,
Posted By Neil Matsumoto
While at the this year’s Sundance Film Festival, Avid has produced a great video explaining the making of director/producer Steve James’ latest documentary, The Interrupters, which tells the engaging stories of three “Violence Interrupters” who try to protect their Chicago communities from violence. One of the best documentary filmmakers working today and a veteran of many
Posted By Neil Matsumoto
Avid® (NASDAQ: AVID) today introduced Pro Tools | HD Native, enabling a growing market of music and post-production professionals to tackle demanding audio projects using the full capabilities of Pro Tools® HD software running entirely on computer CPU host-processing power. Taking advantage of the rapid advancement in the performance of computer processors, this newest member
