IBC 2013 – ARRI Introduces New Documentary-Style Run-And-Gun Camera – AMIRA
As you all know, documentaries have become a hot commodity at not only film festivals, but also in theaters and on cable television. But most ENG-style cameras aren’t meant for the big screen, nor are they typically designed for today’s post production pipeline.
At IBC 2013, ARRI surprised the industry by introducing the AMIRA, a versatile documentary-style camera that combines exceptional image quality and affordable CFast 2.0 workflows with an ergonomic design optimized for single-operator use and extended shoulder-mounted operation. Ready to pick up and shoot straight out of the camera bag, AMIRA can shoot at any location and features in-camera grading with preloaded looks based on 3D LUTs, as well as 200 fps slow motion.
ALEXA image quality up to 200 fps
AMIRA features the same sensor and exceptional image quality as the ARRI ALEXA, recording superior HD 1080 or 2K pictures that are suitable for any distribution format. With a dynamic range of more than 14-stops, low noise levels, subtle highlight handling, natural color rendering, breathtaking skin tones and speeds of up to 200 fps, AMIRA will deliver beautiful, life-like images in any situation.
AMIRA records Rec 709 or Log C images using ProRes LT, 422, 422HQ or 444 codecs. By recording to in-camera CFast 2.0 flash memory cards with super-quick data rates, the route into postproduction is made as simple as possible. CFast 2.0 is an open format, easily accessible to anyone and delivering a fantastic price-performance ratio through incredible transfer speeds, long recording times and compatibility with standard IT tools. Costs per GB are brought right down and higher-than-broadcast-quality image pipelines are made available even to low budget productions.
Single-user ergonomics and perfect shoulder balance
AMIRA boots up quickly and can be used straight out of the bag by a single user, with no setting up, no rigging and no delays. In the time it takes to lift the camera to an operator’s shoulder, it will be ready to record, making AMIRA perfect for ‘run-and-gun’ shoots where the action is unpredictable and the camerawork responsive. Integrated, motorized ND filters as well as zebra and false color tools aid exposure control, while an advanced peaking function makes accurate focusing easy and swift.
Access to switches and configurable user buttons is quick and intuitive. An innovative multi-viewfinder makes life even easier for the single user by combining a high resolution OLED eyepiece with a fold-away LCD monitor that displays a live image when the eyepiece is not in use and also provides full access to camera functions, without AMIRA having to be removed from the operator’s shoulder. Flexible multi-channel audio options are accessed from the camera right side, again minimizing disturbance to the operator.
Cost-efficient in-camera grading
In today’s environment of cut budgets and shortened schedules, many television productions do not have the luxury of spending time finessing a look in postproduction. AMIRA is unique in that it comes with a number of preloaded 3D LUT-based looks that can be applied on set during the shoot. Alternatively, productions can custom-build their own 3D LUTs in external grading systems, load them into the camera during prep, and even modify them in-camera while filming. With 3D LUTs, literally any look that can be imagined can be created, giving cinematographers and directors a greater degree of creative control on fast-moving productions, while keeping postproduction costs down for producers.
Rugged and Reliable
Like all ARRI products, AMIRA is designed to be a safe, long–term investment and built to withstand the rigors of life on a professional set. With a solid internal skeleton that guarantees camera and lens stability, AMIRA is a highly durable product constructed of the strongest possible materials. Sealed electronics provide top-level protection against humidity and dust, while an integrated thermal core results in highly efficient cooling. Productions can take AMIRA anywhere, from jungles and deserts to snow-capped mountain tops, sure in the knowledge that it will not let them down.
This news of the AMIRA truly came out of nowhere and places ARRI in a much bigger marketplace – one they previously weren’t a part of. Exciting news!
For more information on AMIRA, please visit here.