Canon’s New VIXIA Mini Compact Personal Camcorder Looks To Become The Star Of Social Media Videos – Can Canon Get A Piece Of GoPro’s Pie?
GoPro’s HERO compact camcorder has created a new segment of action filmmakers looking to capture and share their adventures with friends and now with YouTube, a global audience. Although Canon’s VIXIA camcorders are great consumer cameras that can capture professional quality video, they’re a little too pricey for the casual social networking filmmaker.
Looking to get into this huge marketplace, Canon USA has just announced a smart new low-budget camcorder, the VIXIA mini compact personal camcorder (long name), that will allow casual filmmakers the ability to easily record their activities, interests and moments hands-free and then share them on social networking sites like YouTube and Facebook via Wi-Fi or the free Canon Movie Uploader app.
The VIXIA Mini has an ultra wide-angle Canon f2.8 fisheye (160 degree movies/170 degree photos) that is similar in viewing angle to GoPro’s HERO3 (170-degrees). With the Mini, you can also toggle between the wide-angle view and a Close-Up Mode where you can record a centered 1920 x 1440 resolution image with little distortion by touching the camcorders 2.7-inch capacitive-tilt touch panel LCD display. The display is attached by two parallel hinges that allow you to monitor low-, high-, and self-angle shots. This looks to be a great feature, especially for action shooting.
The camcorder also has a 12.8-megapixel CMOS sensor with Canon’s DIGIV DV4 Image Processor that allows you to record full HD video in MP4 format and jpeg stills to a removable microSD card. Canon has revealed the Mini contains a Mechanical Shutter for the shooting moving subjects with less distortion.
Audio-wise, the Mini records high-quality audio with its built-in stereo microphone and you can also select different modes that will match your surroundings such as live music, road noise, etc.
More Cool Features
- The Mirror Image Recording/Playback lets users view the scene they are recording in real-time so they can watch shots as they’re shooting them.
- New Special Scene Modes like Food & Fasion, Sports, and Macro give you advanced presets to overcome difficult shooting conditions.
- Slow Motion or Fast Motion lets you control space and time. For Slow Motion, you have a choice of two speeds – 1/4x (VGA) and 1/2 x (720p) and for Fast Motion you have 4x and 2x.
- Smart Auto Mode lets a less experienced shooter capture spontaneous shots via touch-screen. Smart Auto intelligently selects one of 38 predefined situations to fit the environment.
- A built-in adjustable stand lets you tilt and elevate the camcorder up to approximately 60-degrees, providing a new way to record video hands-free. The camcorder’s tripod socket also allows for flexible positioning. An automatic lens cover helps protect against scratches and dust when the camera is not in use.
Look At Me!!!
After shooting your amazing shot, it’s only natural you want to share it with friends or unleash it on to the social media stratosphere. The VIXIA Mini contains a built-in Wi-Fi that allows you to upload your movie to social networking sites like YouTube and Facebook but also to your computer if you want to grade or edit your footage. You can also upload videos and stills anywhere using Canon’s new Movie Uploader App onto your iOS device. There’s also a Live Streaming app, Canon CameraAccess2, that lets you control the Mini from your iOS or Android device remotely.
Pricing, Availability & Opinion
The VIXIA Mini will be available in black and white and will be available September 2013 for an estimated retail price of $299.99. An optional VIXIA mini carrying case and strap are scheduled to also be available September 2013 in black or white for an estimated retail price of $14.99.
In looking at this camcorder, instead of the GoPro HERO3, Canon’s biggest obstacle will probably be the smart phone since this is the video camera the majority of people carry with them. Although $299 is a good price point, trying to convince non-filmmakers to shell out $300 when they already have an HD camera in their pocket will be quite a challenge.
But with Canon’s 12.8 CMOS sensor, DIGIC DV4 processor, f2.8 lens, etc., the VIXIA mini compact personal camcorder will offer filmmakers a budget friendly device that will allow the everyday video shooter an easy way to capture and share great looking videos.
I’m interested to see how this plays out.
For more information, and a full list of product specifications, visit www.usa.canon.com/vixiamini.