RED Initiates An “Attitude Adjustment” – Drops Prices On EPIC, SCARLET And “Battled Tested” RED ONE Cameras
With the announcement of the Sony F5 and F55, even though prices are still to be determined, RED decided to make some moves. Both the Sony F5 and F55 (along with the AXS-R5 recorder) let you capture 4K RAW files and will be priced between the F3 and F65 cameras.
With the emergence of Canon’s Cinema EOS and Sony’s CineAlta lines, it has become a very crowded professional digital cinema marketplace. Never one to be outdone, RED CEO Jim Jannard quickly adapted. On the reduser.net forum, he posted a statement and new prices for the EPIC, SCARLET and “battle tested” RED ONE. “As I said before, everything in the electronics world changes… usually for the better, cheaper and faster. EPIC and Scarlet just did. Right now.”
“We have built an incredibly efficient factory in Irvine, California and over time learned how to make EPICs in quantity, lowered our assembly costs, found better suppliers and fully paid off our NRE. When we assembled the 1st EPIC camera in Stage 6 at RED Studios Hollywood it took our team 12 hours. It took two more days to de-bug. Today we can assemble an EPIC in 13 minutes and 95+% need no re-work after diagnostics and testing. It is a testament to our manufacturing team and supply chain teams.”
Here are the new prices for the cameras. FYI, if you bought a Scarlet (not battle tested) or EPIC brain on or before 10/01/12, you can receive discounts for accessories ($1,000 for Scarlet and $4,000 for EPIC).
5K EPIC-X Brain – $19,000 (previously $34,500)
5K EPIC-X Monochrome Brain – $20,000
5K EPIC-M Brain – $24,000 (previously $39,500)
5K/4K Scarlet Brain – $7,950 (previously $9,700)
4.5K RED ONE M-X Battle Tested – $4000 (includes SSD recording module) [previously $25,000 but will only be available as battle tested from here out]
Because of demand, it’s most likely there will be extended response and processing times.
The upcoming 6K Dragon sensor upgrade is not included for any EPIC system purchased at the new pricing going forward. It will be a $6,000 upgrade.
For more information, please visit www.red.com.