December 18th, 2014

ARRI announces new pro camera accessories for the Sony FS7

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ARRI's new PCA accessories are  designed for Sony’s PXW-FS7 camera and will be available individually or in sets.
ARRI just announced a full set of pro accessories from its PCA (Pro Camera Accessories) line that are built specifically for Sony’s new PXW-FS7 camera. The FS7 is Sony’s new doc-style camera that is ideal for handheld shooting. The camera contains an E-mount and can record 4K and 1080p slow-motion footage internally to XQD memory … 

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December 17th, 2014

Cinematographer Par Ekberg uses BBS Lighting to illuminate Coldplay’s “Magic” music video

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Cinematographer Par Ekberg recently shot the Coldplay music video Magic using BBS Area 48 LED interchangeable remote phosphor soft lights. With over 53 million views on YouTube, Ekberg received a Best Cinematographer nomination for a music video at this year’s Cameraimage festival. The black-and-white video has the look of a silent film and was shot … 
November 27th, 2014

Steady As She Goes – Sony introduces the α7II, the first full-frame camera with 5-axis image stabilization

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One after another, Sony continues to build a juggernaut in their Alpha line of professional cameras, especially the a7 lineup. Each a7 has an outstanding feature: the a7 ($1,299) is an affordable all purpose full-frame camera; the a7R ($2,099.99) strong suit is resolution (R) with its 36.4 MP sensor; the a7S (2,499.99) has incredible latitude … 
November 20th, 2014

URSA News – In a firmware upgrade, Blackmagic adds 80-fps 4K recording, as well as new 3:1 compressed RAW format, frame guides, CFast formatting, and more

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Blackmagic just announced a firmware update to the URSA that includes 80-fps 4K recording, new 3:1 compressed RAW, frame guides, slow-mo playback, CFast formatting, scrolling menus and more.
Yes, it’s only been out for a short time but Blackmagic Design just announced a shiny new firmware upgrade to its blockbuster flagship camera. The URSA is the company’s first high-end digital film camera that focuses on workflow. Built for film crews as well as single person use, URSA includes a large 10-inch fold out … 
November 19th, 2014

News Flash – AJA is now taking orders on the CION

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AJA Video Systems announced that they are now accepting orders for their new CION production camera.
At Japan’s Inter BEE Conference, AJA Video Systems has just started accepting orders for their new CION production camera, which will start shipping by the end of December. CION is the much anticipated digital cinema camera that blew away attendees at this year’s NAB show. If you’re unaware of the camera, AJA’s CION is the … 
November 13th, 2014

At Cameraimage, Panavision announces new Primo 70 lenses designed for large sensor digital cameras

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With today's larger sensors, Panavision's new Primo 70s  still contain the Primos' organic flavor, pleasing bokeh, and gradual focus roll-off that DPs depend on.
As you already know, 65mm film has gone digital. The announcement of ARRI’s new ALEXA 65 sent shockwaves throughout the professional cinematography industry with its larger than 5-perf 65mm film sensor that can record 6.5k uncompressed ARRIRAW files. Although ARRI is offering their own set of 65mm lenses (Hasselblad optics), Panavision has just announced a … 
November 12th, 2014

At CCW 2014, JVC Pro launches a new 4K lineup with three affordable compact cameras

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In terms of camcorders for low budget filmmakers, JVC Professional has always been an innovator but sometimes they just get lost in the shuffle with Canon, Sony, and Panasonic frequently refreshing their cameras lineups. We forget that JVC was the first company to bring an affordable 24p HD camcorder (GY-HD100U) to market. At CCW 2014, … 
November 11th, 2014

The XPRO Fluid Head – Manfrotto releases new 2-Way Head with Fluidity Selector for photographers and videographers

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Manfrotto releases the new XPRO fluid head, a 2-way head with fluidity selector for swapping between photo and video applications.
Manfrotto announced the new XPRO Fluid Head (MHXPRO-2W) with the Manfrotto 200PL quick release plate for more efficient swapping between photo and video shooting. The XPRO Fluid Head is unique because it is equipped with a fluidity selector that allows you to switch between hard fluidity for slow tilt movement and soft fluidity for fast … 
November 10th, 2014

Canon debuts a sharper version of its popular Super Telephoto Zoom Lens – the EF 100-400mm f4.5-5.6L IS II USM

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Canon's new EF 100-400mm f/4.5-5.6L IS II USM Super-Telephoto Zoom lens delivers an enhanced IS system, a rotation-type zoom ring, and new optical element formula to maximize image quality.
Canon U.S.A. just announced their new EF 100-400mm f/4.5-5.6L II USM lens, a compact super-telephoto zoom lens featuring improvements in optical quality, image stabilization performance up-to-four steps, and rotating-zoom-ring design. The L-series super- telephoto zoom lens features Canon L-series weather resistance and magnesium housing to photographers who like to work out in tough environments. The … 
November 8th, 2014

Canon USA opens two customer service operation centers in Costa Mesa, CA and Albuquerque, NM

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Canon Inc. just opened a 38,000 square-foot Canon Experience Center in Costa Mesa, CA.
Having a problem with that new 7D Mark II or C300 camcorder you just broke open your piggy bank to buy? Or what if you just have a simple question about how to get the most out of your camera, lens or printer? Well, have no fear because Canon has your back. Canon just opened … 

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